9.0) Entrepreneurial Marketing
- 4Ps, Social Networks and Entrepreneurs Bootstrapping, Elevator Pitch
This topic discussed on how to select market and establishing a position in the market.
The 4 P’s of marketing for new venture s are as follows :
i) Product,
ii) Price
iii) Promotion
iv) Places of Distribution
Bootstrapping, Elevator Pitch
Bootstrapping can be defined as “a collection of methods used to minimize the amount of outside debt and equity financing needed from banks and investors.
Speech includes:
- describe opportunity / problem to be solved
- describe products meet the opportunity / problem
- describe qualification
- describe market
